Hi, my name is Lora Ulrich and I absolutely love what i do! At 49 years of age I have been in the wellness industry for over 20 years. Not only am I trained and qualified to help people improve their physical or financial situation, I have experienced all kinds of “issues” in my own life. This experience helps me relate to people on many levels.

DSC_8850 EDIT transparencyI personally know what it feels like to be “not well”. I grew up with an oxygen tank in my room due to severe asthma. I had many allergies requiring the full range of allergy shots along with other maintenance medications. I had my tonsils removed when I was 10 when we found out I had an overactive thyroid. As a teenager I wouldn’t take my medicine. Why? Well as a teenager I preferred to be “skinny” as a result of my overactive thyroid rather than be “healthy”. Then, when I was 17, I came close to thyroid storm due to not taking my medication. I was given radioactive iodine which further damaged my thyroid. Since then, I have had an underactive thyroid and take thyroid replacement medication. This started me on a tremendous roller coaster ride. My energy levels would fluctuate widely and this affected my entire life in a negative way. I was constantly going on and off diets. At my heaviest I had to buy size 16 because I couldn’t squeeze into a 14 anymore… remember, I am 5’3” people so this was BIG for me!! Whew… I never want to experience that physical and mental torture again!!! To top things off, my fiancé died when I was 19, which created a complicated and very confusing time in my life. I went to school for business administration and dabbled in the television & movie industry. However, throughout everything I have done, I have always been interested in business. Growing up in my father’s industrial real estate development company was fun and I learned a lot.

In my early twenties I grew tired of being sick so I started to educate myself on how I could make my own self well once and for all. I became very interested in everything medical and put myself on the path to a better life. For many years I had massive headaches for which, of course, the Doctors just wanted to give me medication. I wanted to figure out what was causing the headaches, so that I could address the root problem and not simply mask the symptoms. Through the years, I’ve had surgeries on both of my elbows and my right knee and have had severe TMJ and neck issues. When I was 30 I was diagnosed with another medical issue that required 9 months of unsuccessful treatment. Didn’t think I was going to make it through that and it took quite a few years to get my groove back after that ordeal!

Growing up sick, frustrated, and feeling like things just weren’t “right “, put a damper on my relationships as well. My mother and I had relationship issues…won’t get into that one right now! However, through my efforts at personal development, my mom and I have a pretty good relationship today.

Wow that is quite a lot of “stuff”.

If we fast forward into my life we can see that I went from 4 asthma maintenance drugs a day to NO asthma meds, my thyroid is stable, normally I don’t get headaches, I have consistent, even energy throughout the day and have maintained a healthy size 2 for many years. While building a couple of successful businesses, I continue to learn how to live a healthy and balanced life while also taking care of my family. This is very important to me. We can’t take care of all of our responsibilities and help others in our lives, unless we take care of ourselves. This is a truth that I not only share with others, but strive to live by!

My intent in sharing these personal challenges is to demonstrate that we all share a common bond and are born of similar difficulties. Realizing that, many years ago I started my quest to help other people with similar issues. I am a Certified Nutrition & Wellness Consultant, Lifestyle Fitness Coach, Sanoviv Nutrition & Health Advisor and Live Well Coach. These are a few of the educational milestones that qualify me to share my passion. I am always studying and researching the latest information so that I can in turn share that with my clients. I constantly seek out experts in the wellness industry, often working with them to develop new ways to apply this fresh information to our busy lifestyles. This way of life has become my passion! I created The New You Lifestyle to help You Look Your Best, Feel Your Best, For Good!!

Connecting with people all of the world is so much fun. Building a tribe of like minded individuals focused on spreading the message of health & wellness, personal growth and prosperity is awesome as well. I love mentoring other wellness enthusiasts and wellness professionals to build and expand their business through nutrition education and quality products. How fun is that!!

I look forward to connecting with you to discuss what you need, want or don’t want in your life and how I can help you reach your goals. Click here to contact me now.

To Your Success!

Lora Ulrich

Services List





  • Nutrition Consultations
  • Health & Wellness Assessments
  • Weight Loss Programs
  • Customized Supplementation
  • Detoxes & Cleanses
  • Individual & Group Classes Available
  • Nutrition & Stress Reduction Seminars
  • Building & Expanding Your Wellness Business
  • Metabolic & Wellness Testing

Email Lora@thenewyoulifestyle.com to schedule your Free Initial Consultation.


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